Working journalists in print, broadcast and digital media on assignment or conducting research for established publications and media outlets qualify. This includes reporters, editors, and publishers. Film crews and photographers must have proof of assignment.
Freelancers must have published or broadcast-related coverage in an established media outlet within the past year on topics related to the event, i.e, science, technology, pop culture, animation, etc.
Blog writers must have created new content within the past three months on topics related to the event. Product giveaways and contests do not qualify. Blog writers may be asked to provide evidence from a data-tracking service (such as Google Analytics or Compete.com) that unique visitors exceed 3,000 per month.
YouTube channels must have created new content within the past six months on topics related to the Comic-Con industry. YouTubers may be asked to provide evidence from a data-tracking service (such as Google Analytics) showing a minimum of 50,000 average monthly views.
Employees of media outlets who do not work in an editorial capacity will not qualify for a media badge including Advertising Executives, Art Directors, District Managers, Graphic Designers, Industry Consultants, Writers for company newsletters and websites, Publishers, Managers, Social Media Managers, Marketing Representatives, Public Relations Personnel, Sales Representatives and Senior Level Managerial staff.
Freelancers who do not have published or broadcast-related stories within the past year and do not have a letter of assignment for the show.
Facebook, Twitter, personal blogs, forums, communities, and user groups will not be considered for media passes.
Film crews/photographers engaged by exhibitors for marketing purposes (register through exhibitor registration as exhibitor personnel).
Media registering on-site at the show may be asked to provide evidence of current work for well-established media outlets. The same qualifications are required for pre-registration.