Apurva Shah

Apurva Shah joined Capital One in spring 2016 to bring over two decades of animation, visual effects, games and computer graphics experiences with the goal of enhancing consumer engagement for financial products and services especially targeted towards millennials. He is also the founder and Chief Technologist at Whamix, an equal part creative studio and technology lab for VR, AR and interactive media.
Whamix’s multidisciplinary team is capable of rapid, turnkey innovation in data visualization and user interaction in diverse applications ranging from financial services to entertainment for Fortune 500
clients. Prior to these endeavors, Apurva served as Chief Visual Officer at Prana and Rhythm & Hues studio, Visual Effects Supervisor at Pixar and Sequences Supervisor at PDI/Dreamworks. His film credits
include Ratatouille, Shrek, Finding Nemo, Toy Story 3, Cars2, Brave, Planes: Fire & Rescue, Antz, Batman Forever, The Arrival, The Wisdom Tree and Broken Arrow.
He holds five innovative production patents in simulation, rendering and digital color that led to fundamental work flow changes in modern animation production. He was a member of
Pixar’s technical brain trust and has done frequent rotations in the creative tools and R&D departments at Pixar and Dreamworks. He has served on the Siggraph committee and
lectured at Academy of Art and the Art Institute of San Francisco. He is currently serving on the Visual Effects Society Bay Area Section Board.