Madeline Baldwin

Madeline channels her nerdy background and involvement with fandom into her career in sports marketing for the NBA and Tough Mudder. Through her own love of sci-fi and fantasy, she understands allegiance to a team goes deeper than the sport itself to become a central part of identity through a sense of belonging. Madeleine will discuss how her fandom experiences in Doctor Who, Harry Potter, and GISHWHES gives her greater appreciation for how a common interests can link generations and continue to grow, as well as how to work with, rather than against, authentic attitudes and behaviors.