Once upon a time, Jeff Sass spent 7+ years in Tromaville working on Troma classics from Troma's War to Sgt. Kabukiman, NYPD and more. Now Jeff has written an entertaining and inspiring business and marketing book that presents real, practical business and marketing tips gleaned from making Troma's low-budget action/horror films. As Lloyd says in the book's Foreword, it is "an extremely entertaining and funny look behind the scenes and under Kabukiman’s kimono." Today Jeff is an accomplished CMO, but he attributes his success in the "C-suite" to his experiences making "B-movies." In this panel, Jeff will read from his book and then relive those Tromatic moments by digging in deeper with Lloyd on the spot. Fun Fact: when Jeff left Troma in 1994 they hired a kid to replace him named James Gunn... yes, the same James Gunn behind the successful "GUARDIANS OF THE GALAXY" movies - who also attributes Troma to giving him his start in the movie business. So, if you're a fan of GOTG, come by this session and thank Jeff for being a quitter!