Adam. Eve. Cinderalla. Snape. Medusa. Bambi. There are names in literature that conjure up immediate recognition of a character type, but do names really matter in today's literature? With countless names from which to choose, how do we decide if John would be more memorable than Jacob? Could a character named Rose by any other name smell as sweet? And what about using names of historical figures in fictional setting? Ask the experts as they discuss naming conventions in memorable works including their own.