The door says PUSH. You pull. So do the next 20 people that day. The tutorial says "JUMP"...The player never jumps. The player rage-quits instead. In this talk, learn about the power of design to influence and direct human behavior using proven principles from design fields outside of game development. A practical talk with stories and simple takeaways you can use immediately to improve the design and usability of anything you are making. Presented by Ryan Davis, creator of Adventure Lamp, RASHLANDER, and 20+ games since 2001.