As new technologies evolve and get adopted, questions arise about the legal implications of the new capabilities. Augmented Reality and Virtual Reality are not immune to this universal truth. From the use of copyrighted images and graphics in virtual worlds to the liability issue surrounding injuries when people are immersed, there are more questions than answers currently. Who owns a digital/virtual representation of physical space, or the ability to place digital content within a physical space? Can people protect themselves from having others create digital representations of them? What issues do entrepreneurs in the VR & AR space need to be concerned about when starting up their company? In this presentation and Q&A, Ross will explain the legal liabilities associated with VR & AR, best practices for VR & AR development, start-up strategies, and much much more!