From the rise of War Machine in the Avengers Cinematic Universe to Nick Fury's scene-stealing performance in Captain Marvel to last year's Black Panther record-smashing box office success; from Captain Marvel to Wonder Woman, African Americans and women are both becoming more prominent in the Marvel/DC cinematic universe. Why does this make economic sense? More and more white core-movie age viewers are staying at home and watching movies on their computer, tablet or smartphone. Meanwhile, African Americans, Asian Americans and Pacific Islanders are the fastest growing box office spenders, and Latin Americans remain in the #1 position. Women also have more box office cloud than in the past. Now there’s an uproar about the Little Mermaid, but isn’t changing her look the new way to sell tickets?