What is it that feeds the fandom for beloved films, games, comic book worlds, TV series and other forms of entertainment? The narrative? The depiction of the world? Complex characters? What are the secrets for developing a deep, immersive universe that make a long-lasting franchise? What helps these creations become cult classics? We'll hear from creatives across film, television, gaming and comics discussing world-building and the future of franchise development across the spectrum of entertainment.