Virtual reality experiences have become synonymous with film and TV show premieres; these immersive second-screen experiences have the power to extend the reach of film and TV and change the way audiences view entertainment. Digital Domain and Syfy will discuss their background in creating immersive VR experiences for Syfy’s hit series, Incorporated and The Expanse, outlining the key factors in creating innovative second-screen mobile experiences and how to overcome development obstacles. Original immersive content is growing and impacting mainstream media, with virtual reality extending the reach of film and television. Digital Domain’s vast experience in Hollywood, VR and 360° video production can shed light on how viewers consume entertainment, and how VR transforms content into more engaging experiences. Syfy can also speak to the importance of connecting audiences with their brands, and utilizing the new medium to create a successful immersive experience.