Characterized as “Brilliant” by Dailymail and applauded that “most people never discuss that side of the business”, Model /Author, Rachel McCord shares the inside scoop on becoming famous in Hollywood & Social Media. Audiences laugh as they learn tips & proven techniques on chasing fame, building public brands and leveraging emergent media platforms to generate buzz in press. McCord has used these principles with Coca Cola, Zappos & Napa Valley to secure over 562,000,000 reach in marketing/PR.