The Fundamentals Of A Universe: Building New Worlds From Scratch—How do you create and build a brand-new universe from scratch? Where do you begin when developing a game for billions of people on a brand-new platform? How do you ensure that your creation will be compelling - luring in gamers to your creation, and also to the new platform that supports it? This panel brings together three successful gaming pioneers who have all of this and more: Tom Kalinske (former CEO of Sega of America, Sonic