Where are Rey and Black Widow? The Plight of Female Action Figures and Merchandise

255B

Saturday March 26, 2016 - 4:00 pm to 5:00 pm


The conventional narrative is that boys don't want to play with female action figures and girls don't want to play with any. But reality doesn't reflect that. Why are toy companies having such a hard time keeping up and giving geeky consumers of all ages what they want? Join for a discussion of the possible reasons and how consumers can make an impact.


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