Unraveling Player Motivations


Sunday September 30, 2018 - 11:00 am to 11:45 am

Even experienced game developers are sometimes surprised by what players want and do with games. Consequently, it is risky to rely on intuition when making strategic decisions about the design and marketing of your games. In this presentation, Jason Conaway (co-founder of Exultant Games), explores the benefits and techniques of using empirical models to understand the motivations of video game players.