Marketing is hard... it's objectively one of the most difficult challenges facing small (and big, frankly) developers. Why? You're entering a crowded and ever-changing software product marketplace. Even though there are many tools to help get noticed, it's hard to know what to use, when to use them, and why you should focus on specific things. In this talk I want to cover some major topics that I've seen help small developers market their game: -Must-have marketing assets and content -How do to community development right -What should you be sharing and why -How to be consistent and give yourself the best chance of success
