Create a Marketing Campaign for Your Creative Work
ROOM 603 - Authors
Saturday June 1, 2019 - 4:00 pm to 4:50 pm
You've decided what to do for your creative endeavor, you've created a brand, and decided when to release your first product. Now what? Join self-published and award-winning author Thomas A. Fowler as he walks you through what it takes to run a successful campaign. From finding the voice of your campaign to getting into specific tactics and platforms available to those on a budget, we'll walk through how to create a tangible series of marketing steps anyone can take on for themselves to sell their work. More importantly, we'll discuss the steps that work, the ones that don't resonate in today's fast-paced world, and care about the work you're doing so audiences will connect with you and your work. A Project Manager in advertising by day, Fowler has run through campaigns from Smashburger to Cochlear, Xcel Energy to Elitch Gardens. With several awards in advertising, he's bringing his advertising agency experience and Master's education to translate it for creative types to sell their art, writing, cosplay, and more. Join him, and you may even win a signed copy of his marketing book, "The Writer's Conquest."
