This panel takes data collected by myself and my researchers regarding the informational content present in a sampling of Japanese commercials and compares that data to the data set collected by researchers in a 1987 study in an attempt to determine if the informational content of Japanese commercials have substantively changed since that time. I explain our findings to the audience as well give them a history of television advertising and demonstrate stylistic trends in the aesthetic qualities of Japanese tv advertising in an engaging and entertaining manner.
