GDEX 2023
From the 1-person game studio, to the 500-person AAA studio, marketing is essential in order for people to learn about your games, experiences, and your studio. Whether it is purely Business-to-Consumer (people buying your games), Business-to-Business (making games for others, finding publishers, etc.), having a solid marketing strategy can help. But, what should you tackle first? And, if things go well, how do you scale? We'll talk about the answers to these questions, and more.
