Marty Abrams

Appearing Fri,Sat,Sun

One of the original kings of business flair, Marty Abrams is the president of the Mego toyline. Marty revolutionized Mego in 1972 by pursuing the licensing rights of popular movies, comics, and TV characters ranging from Marvel and DC, to Star Trek and Happy Days, to the Wizard of Oz and Planet of the Apes. Abrams was also the brain behind the Micronauts and Action Jackson craze in the late 1970’s. His pursuit of celebrity endorsement and lavish announcement parties were the talk of the toy world and created a legacy around the world.


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